Our projects
TAMBE – Premium Auto Parts Brand
Client: TAMBE
Category: Auto Parts | Private Label | OEM Alternatives
Scope: Brand Development, Product Positioning, Packaging, and Supply Chain Setup
We partnered with TAMBE, a forward-thinking auto parts company, to help them create and launch their own premium brand of aftermarket products. With a strong focus on air dryer cartridges and steering vane pump cartridges, the TAMBE brand was developed to offer high-quality, field-tested alternatives to expensive OE parts—without compromising on performance.
What We Delivered:
End-to-end brand identity design, including logo, tagline, and packaging
Sourcing and QC coordination with reliable manufacturers
Complete private label setup for air and steering system parts
Strategic product messaging: “Built for Indian Roads, Trusted by Mechanics”
Integrated support tools like the TAMBE Steering Oil Test Kit to boost customer trust and minimize warranty claims
Today, TAMBE stands as a trusted name among transporters and mechanics, with growing visibility across India—backed by the Brand My Goods ecosystem.
TAMBE – Cutting, Grinding & Buffer Blades
Client: TAMBE Hardwre
Category: Hardware Tools | Industrial Blades | Private Label
Scope: Brand Development, Product Range Expansion, Sourcing, Packaging & Distribution
We partnered with TAMBE to develop a full range of cutting, grinding, and buffer blades under their hardware division—targeting professional users, workshops, and industrial supply chains across India. The goal was to bring durable, high-performance tools to the market that match or exceed branded products—at a fraction of the cost.
What We Delivered:
End-to-end brand identity and retail packaging for cutting, grinding, and buffer blades
Vendor selection and sourcing coordination with performance-tested suppliers
SKU-wise differentiation and safety labeling for hardware compliance
Product messaging focused on: “Sharp. Tough. Built to Perform.”
Logistics and bulk supply model for distribution into local hardware chains
From cutting through metal to precision surface finishing, TAMBE’s blade range is built for the rigors of Indian work sites. With Brand My Goods' full-stack branding and product support, TAMBE now has a strong foothold in the competitive hardware tools market.
TAMBE – Power Steering Pump Cartridges
Client: TAMBE
Category: Auto Parts | Steering Systems | Private Label
Scope: Product Branding, Technical Packaging, Field Testing & Distribution Enablement
TAMBE partnered with Brand My Goods to launch a specialized range of power steering vane pump cartridges, built to offer a reliable, high-performance alternative to OEM parts in the Indian truck and tractor market. These cartridges are precision-engineered to restore smooth steering, reduce failure rates, and provide a cost-effective solution for transporters and mechanics.
What We Delivered:
Technical brand identity focused on trust and reliability
Customized packaging with visual instructions and oil test prompts
Coordination with vetted manufacturers for quality, durability, and field-fit
Integration with TAMBE’s proprietary Power Steering Oil Test Kit
Market messaging: “Smooth Steering Starts Here.”
This project reflects TAMBE’s commitment to solving real-world service challenges and reducing warranty claims—especially when bundled with their test kits. Brand My Goods supported the full journey, from concept to shop shelf, helping TAMBE become a trusted name in power steering care.
TAMBE – Power Steering Oil Test Kit
Client: TAMBE
Category: Auto Diagnostics | Preventive Maintenance | Field Tools
Scope: Product Design, Branding, Field Testing, OEM Integration
TAMBE collaborated with Brand My Goods to develop and launch an innovative Power Steering Oil Test Kit — a compact diagnostic tool designed to identify oil contamination before it damages vane pumps. This first-of-its-kind solution in the Indian commercial vehicle market helps reduce premature failures, increase pump life, and support more accurate warranty assessments.
What We Delivered:
Functional product design tailored for workshop and retailer use
Easy-to-understand instructions and test result visuals
Discreet technical components for proprietary quality validation
Co-branding integration with TAMBE’s vane pump cartridge range
Field demo materials for OEM and service training sessions
Market messaging: “Don’t Replace the Pump, Check the Oil First.”
This project underscores TAMBE’s mission to provide smart, practical tools that improve service outcomes and build confidence among mechanics and OEMs. With Brand My Goods, TAMBE’s oil test kit is not just a product—it’s a proactive service practice.
